OnTheMarket reports record traffic – but can it close such a huge gap with Rightmove?

OnTheMarket reports record traffic – but can it close such a huge gap with Rightmove?

OnTheMarket has announced today that traffic last month exceeded 30m visits.

While this was a new monthly record, it points up the huge gap with Rightmove and Zoopla.

Rightmove says that visits in January stood at a record 152m. Zoopla’s traffic is put at about half of Rightmove’s.

However, challenger portal OTM said that last month’s figure of 30m visitors was up 28% on January last year, and 11% more than the previous record of 27.2m last September.

OTM said the increase in traffic helped it deliver a record number of leads, up 52% over January last year.

CEO Ian Springett said: “Our strong January performance provides powerful further evidence that our growth strategy is working and engagement is building amongst property-seekers, agents and developers alike.

“Our brand proposition and our multi-channel marketing investment have proven effective in attracting active property-seekers to the portal.

“Many of our agent shareholders and customers are choosing to list their properties on a ‘New & exclusive’ basis, 24 hours or more before Rightmove or Zoopla, and we are generating greater value than ever for our agents and new homes developers.”