Zoopla has announced that it is to offer agents a free nine-month period of use. It is available to agents promising to leave Rightmove.
It is one of two options that it is making available to its new and existing customers. The second option is three to five months free, when there is no obligation to quit Rightmove.
In both options, agents would have to commit to 18-month contracts with Zoopla.
Zoopla said that its ” two new industry-leading fee structures [are] to support estate agents at this challenging time, and to help mitigate the financial impact of coronavirus on agent businesses over the coming months”.
Available to new and existing estate agent customers of 30 branches or less (which covers over 80% of the UK estate agency population), as well as overseas and commercial agents, it said that each option has been specially designed with the needs of agents in mind, offering both flexibility and financial backing to those requiring support.
The two fee structures are as follows:
Option 1: Nine months of Zoopla for free
With this option, Zoopla offers nine months of portal usage entirely free, returning to normal fee levels thereafter, as part of an 18-month contract that follows the free term.
This is designed to support agents who recognise the benefits of establishing a long-term partnership with Zoopla, and who make a commitment to leave Rightmove once their current contract comes to an end.
Option 2: Three (to five) months of Zoopla for free
With this option, Zoopla offers three months of portal usage entirely free, returning to normal fee levels thereafter, as part of an 18-month contract that follows the free term. There is scope for the three month free term to be extended by a further two months, depending on whether the government limitations to control coronavirus have been lifted.
After the free period, agents will return to normal fee levels.
Agents are able to sign up to either deal up until the end of April 2020, with the new terms to take effect from May 1, 2020.
Charlie Bryant, CEO, Zoopla, said: “We have said consistently that agents are at the heart of everything we do, and today’s actions demonstrate the role we can play in helping to secure the long-term success of our agent partners.
“It’s our aim to support and work alongside agents to unlock new opportunities, deliver the utmost value for money, and to bolster them during this difficult period.
“This isn’t something we wanted to rush; we have taken the time to speak to our customers to get these options right for them. We know each agent is different, which is why we have two compelling offers available.
“Both options are simple, concise, and there are no hidden clauses. Available to new and existing customers, we hope that they provide a financial cushion for agents that alleviates pain points and meets their respective needs.
“Following the raft of investments made across the business, in product and technology, customer success, and in recruiting a highly skilled workforce, we are confident that Zoopla is the best marketing solution for agents.
“Without doubt, now is the time for agents to make Zoopla their primary portal.
“We look forward to working with the industry throughout this challenging time, and to playing a key role in helping our agent partners to grow in the months and years ahead.”