Rightmove responds to suggestion that it now allows sellers to list directly on the portal

Rightmove responds to suggestion that it now allows sellers to list directly on the portal

Given that online property portals, dominated by a handful of websites, are by far the most popular home search method, it is perhaps unsurprising that a number of estate agents are spending significantly high sums of money on maintaining an online presence that goes beyond simply listing properties on their own website.

Zoopla, part of ZPG, has consolidated its position as the second largest property website in the country, while OnTheMarket continues to increase its market share. But it is Rightmove that remains the most visited UK property portal – by some distance.

Regardless of the ever-growing cost of listing on Rightmove, and the threat by a plethora of agents to quit listing properties on the platform, membership numbers remain high.

The benefits of Rightmove membership includes access to a suite of reports and tools, designed to generate fresh business and create new instruction opportunities, as well as free training, marketing support and webinars from the those working on the portal and people within the industry.

But the main reason agents spend so much money to list homes on Rightmove is because of the high level of traffic and leads the platform generates, and so when it was suggested this week that vendors may now be able to list properties on the platform directly, we sat up and took notice......