Review service AllAgents has issued a statement explaining why it has suspended the Purplebricks agency.
Purplebricks puts much emphasis on public reviews, frequently quoting individual examples on social media, and more generally on television, newspaper and other marketing formats.
It usually cites Trustpilot - which last week made a statement to Estate Agent Today on how it operated with regard to reviews of the Purplebricks service by customers.
Now AllAgents, followed what it believed to have been a number of legal approaches by Purplebricks, has suspended the agency from its review operation. Here is the full text of the AllAgents statement.
With 300,000 reviews, allAgents.co.uk is the UK’s largest independent customer review website for estate agents, letting agents and suppliers to the industry.
Since 2006 we have been proudly helping consumers share and learn from customer experiences throughout the UK.
allAgents Ltd provided this managed profile page for PurpleBricks PLC at no cost to them. We did so in order to provide a truly independent and open platform for their customers to share their experiences without any accusation of being selective in the reviews published.
Due to repeated threats of legal action forcing the removal of content and negative reviews from our website, we have regrettably taken the unprecedented step in suspending the PurpleBricks profile page until further notice (as of the 18th September 2017). We will continue to accept genuine customer reviews for PurpleBricks, however at this time we will not be willing to publishing them.
Purplebricks customers will also not be eligible to list properties on our property portal.
A further statement will be released in due course. For further updates please contact us.